Kyrö and Warner Bros. Discovery launch Game of Thrones whisky collection

By AI, Created 8:15 AM UTC, May 26, 2026, /AGP/ – Kyrö Distillery Company and Warner Bros. Discovery Global Consumer Products are releasing two limited-edition Game of Thrones whiskies inspired by House Targaryen. The global launch ties into the franchise’s 15th anniversary and the upcoming Season 3 of House of the Dragon.

Why it matters: - The release links a Finnish rye whisky maker with one of entertainment’s best-known franchises. - The collaboration is aimed at both whisky drinkers and Game of Thrones fans. - The limited run positions the bottles as collectible products, not just standard spirits.

What happened: - Kyrö Distillery Company announced an official partnership with Warner Bros. Discovery Global Consumer Products on May 26, 2026. - The companies are launching a limited-edition Game of Thrones whisky collection inspired by Westeros. - The launch coincides with 2026 marking 15 years since Game of Thrones first premiered. - The release also lands alongside Season 3 of HBO Original series House of the Dragon.

The details: - Kyrö Whisky of Fire uses 100% smoked malted rye. - Whisky of Fire is matured in ex-bourbon casks and finished in rum casks. - Whisky of Fire is bottled at 46.6% ABV. - Whisky of Fire is described as bold and balanced, with smoke, toasted rye, spiced apple jam, mineral notes, sweet grains, blackberry and menthol. - Kyrö Whisky of Blood uses 100% malted rye. - Whisky of Blood is matured in ex-bourbon and French oak casks. - Whisky of Blood is bottled at 46.0% ABV. - Whisky of Blood is positioned as lighter and more delicate, with bright cereals, apple, apricot, tonka bean, chestnut, beeswax, rye spice, crème brûlée and toasted cereals. - Kalle Valkonen, co-founder and master distiller at Kyrö Distillery Company, said the goal was to create something authentic to HBO’s Game of Thrones. - Valkonen said House Targaryen’s dragons, fire, bloodline and power inspired the two expressions. - Both whiskies come in collectible packaging inspired by cartography and symbolic motifs. - The bottles combine Game of Thrones visual storytelling with Kyrö’s design language. - The releases will be available globally in limited quantities across selected markets. - The recommended retail price is €70-85 for a 700 ml bottle.

Between the lines: - Kyrö is using a fantasy-TV property to broaden its reach beyond traditional whisky audiences. - The House Targaryen theme gives the two expressions a clear split: one smoky and intense, one lighter and more nuanced. - The timing suggests a cross-promotional push that connects a franchise anniversary with a new season of an HBO series.

What’s next: - The limited-edition whiskies will roll out in selected global markets. - Kyrö and Warner Bros. Discovery Global Consumer Products are targeting collectors and fans as availability remains limited. - Pricing and packaging suggest the release is designed for premium retail channels.